Who put the Silver Surfer on my money?
Hey, why is the Silver Surfer on my money? Is it still money? Is it legal for someone to put him on there like that?
—Glee, Los Angeles
The B!tch Replies: The Silver Surfer is on your pocket change because Fox hired the Franklin Mint not only to paint the comic-book icon on 40,000 perfectly good quarters but to make sure the character stays put.
“You’d need to use a chemical process to get it off,” says Gwynne Gorr, vice president of marketing and product development at the Franklin Mint.
That’s right! Even the mighty and terrible Galactus, Eater of Worlds, cannot chew off what Fox hath plastered upon it. And yes, it’s legal tender. If you haven’t guessed yet, Fox has timed this stunt to coordinate with its upcoming sequel to 2005’s Fantastic Four. The new movie comes out June 15, but Fox has already started circulating the Silver Surfer quarters to cities nationwide. It’s all about getting us properly heated for Jessica Alba and her totally believable blue contacts.
Fox has added one more layer to this jape: The chance to see Michael Chiklis without his latex boulder suit at the premiere. Find a Silver Surfer quarter, and register it at the Fox Website for your chance to win a trip to the film’s London premiere. Flame on, indeed.
Now, the legal issue: Law forbids the defacing of U.S. currency. It also frowns on sticking stuff on money, according to a U.S. statute passed on to this B!tch by the feds. However, Gorr insists the Franklin Mint has kept in close contact with the U.S. government about the Fox campaign, and everything is on the up-and-up. The Silver Surfer may enjoy ferreting hapless planets to their doom, but he also obeys all U.S. laws and customs.
Or maybe not. Just days after the money started circulating, the U.S. Mint released a statement hinting it may clobberin’ time.
“Our Chief Counsel's Office…[has] informed 20th Century Fox and the Franklin Mint's publicity agent, Lippin Group, of the federal laws that may be applicable to their proposed use of U.S. coinage in the promotion,” the statement reads.
Proposed? Sorry, but the Silver Surfer is already in flight, my friends.
Whether such a flubbery statement means a fine for Fox isn’t really clear. Here’s what is clear: I’ll be feeding the meter in nickels from now on, thanks.
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