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Ask A Question
Are those Hills posters fake?
I thought The Hills girls were feuding. How come I am seeing them together in ads and stuff? Did MTV make them do that? Is it in a contract or something?
—Timix, Brooklyn
The B!tch Replies: Those promos you're seeing were, reportedly, the result of Photoshop. Per The New York Post, Lauren "L.C." Conrad and Heidi Montag were fighting so bitterly while promoting the second season of The Hills that it was easier just to bring them together via computer. (Sound familiar? It is. Former feuders Paris Hilton and Nicole Richie wouldn't work together while shooting an entire season of The Simple Life.)
I know what you're thinking. If I were the boss of Montag and Conrad, I would lock them into agreements so ironclad they would have to bring their concave asses to whatever promotional photo shoot I dictated. And if they failed, I'd sue them right out of their Paige Premium Denims.
But apparently, that's not how it works in this sick, sad world.
Most contracts—for either reality or scripted sitcoms—do require stars to help promote the show, says David Stanley, an attorney at the law firm Greenberg Glusker. But usually, the contract language is pretty vague, stating simply that stars must make a "reasonable" effort to pimp a show. And apparently, for the Hills girls, it's perfectly "reasonable" to avoid posing with a costar and then diss your mortal enemy to every hapless deejay between here and Sioux Falls.
If MTV doesn't agree with such a strategy, chances are, it's just too bad. In fact, even if the Hills contracts said very specifically that the two girls had to pose together, the network probably would take a pass on court action.
"Let's say you win," Stanley reasons. "First, that would take you a long time." Next, MTV would have to prove that Heidi or L.C. actually damaged the mighty tween juggernaut financially.
"And if you can get past both of those hurdles," Stanley says, "then you can collect—but in a lot of cases, these reality TV people don't have an awful lot. Not to mention, by the time you get around to doing all this, it probably doesn't matter anymore."
Wait, did it ever?
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