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Actors Vote to Strike Advertisers
Hollywood actors and actresses on Tuesday night unanimously voted to strike, claiming ad agencies and producers of TV and radio commercials weren't playing fair when it came to paying the thespians.
The proposed strike will, as of May 1, halt all production of TV and radio spots involving the 135,000 members of the Screen Actors Guild and the American Federation of Television and Radio Artists.
It will be the first work stoppage by the thespian set since 1988.
Tuesday's 71-0 vote to strike came from the Western section of the joint national board of SAG and AFTRA. Their Eastern counterparts voted 79-0 on Sunday.
The decisive issue between the unions and the advertisers is pay. The union members want the "pay-per-use" structure--in which actors are compensated based on the number of times a commercial runs--to extend over to cable television. Advertisers, represented by the Association of National Advertisers and the American Association of Advertising Agencies, are not to keen on the idea.
"We're asking for fair wages at a time of prosperity for the industry," SAG President William Daniels said in a statement. "To not allow performers their fair share of the wealth they create for others is wrong; asking for rollbacks in this time of economic growth is insulting."
Daniels, an Emmy-winning actor costarring in the ABC sitcom Boy Meets World, was elected president last year over incumbent Richard Masur after promising to be tougher in wage negotiations for the guild's 97,000, mostly unemployed members.
If the actors do stop working on commercials it would be the first time since 1988, when SAG and AFTRA walked out on advertisers for 18 days. The strike will not affect any other type of programming.
Advertisers don't seem willing to move on the issue. They also feel they have the upper hand. Companies are unlikely to feel much impact in the short term because they can re-use old ads to hawk their products. As for new ads, they can go with nonunion talent.
"There will have to be significant movement in what the other side is proposing for us to go back to the table," Daniels said.
In the meantime, don't be surprised to see "Will Act for Food" signs springing up around a town near you.
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