ABC Wins the Week
Ellen's big coming-out episode was the foundation of the whole success, pulling a surprising 36 million viewers. And the magazine show PrimeTime Live, another of the the nine ABC shows that placed in the week's top 20 of total viewers, was all about Ellen DeGeneres' struggle to come out.
The network also got a boost from the Oscar-winning Forrest Gump, which beat its major competition, part one of Robin Cook's Invasion, the sci-fi made-for-TV movie on NBC. Even the miniseries The Shining improved on its disastrous first night in its second and third installments.
All this must be sweet revenge for ABC Entertainment president Jamie Tarses, whose name keeps coming up in the press as the executive most likely to take the fall for the network's sorry season. On Monday, ABC felt it had to put out a statement, in the name of president Robert Iger, expressing "...confidence that, under Jamie's leadership, we will be able to turn around ABC's prime-time performance."
The 33-year-old Tarses had been touted as a wonder-woman. While at NBC, she helped develop a number of sitcoms, including Friends, that were specifically designed to attract the Adults l8-49 audience most favored by advertisers.
Still, her move over to the top at ABC 11 months ago was considered by many in the industry as too much, too soon. The fact that her arrival stepped on the toes of the division's popular chairman, Ted Harbert, heightened controversy. He resigned in February, leaving her in complete command of a network for the first time.
She inherited a weak lineup of new series and a list of departing standbys like Roseanne. Faced with few other choices in the vital sweeps period, Tarses has had to program feature movies and stunt specials and settle on gimmicks like 3D.
On May 19, she flies solo for the first time: ABC will announce its lineup for next fall, the first full schedule designed by Tarses.





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