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ABC Blocks Another "Ellen" Ad
It's OK to show Ellen DeGeneres's character on Ellen fall in love with another woman--but not to show a lesbian couple taking a romantic cruise in a commercial running during the same show.
ABC has refused to run a spot on the big coming-out episode April 30 from Olivia Cruise Lines, a San Francisco company marketing to the gay community, which was to show two women kissing on the moonlit deck of a luxury liner.
"We have a blanket policy against advocacy ads of any kind," explained Susan Sewell, a spokeswoman for ABC. Hmmm. But what about all that flagrant advocacy of heterosexuality in those cruise ads for Carnival? More than that Sewell was not authorized to say. "We never go into details as to why we've decided not to run an ad. That's up to the (advertiser)."
The advertiser was indeed talking. Olivia Cruise president Judy Dlugacz said that the network sent her a letter stating, "It is our position that discussion about same-sex lifestyles is more appropriate in programming." The network also checked a box on letter marked "child restrictions."
Dlugaz said she's "very disappointed" at being turned down. "It's an amazingly important thing they're doing (airing the episode), and we're quite taken aback. We've put all our apples into this effort, and it's cost us a tremendous amount of money," Dlugacz said. "Running the ad would have been a good opportunity...because the lesbian community is an extremely difficult market to reach."
Olivia is free to try to buy time on local ABC affiliates for the show, however, and Dlugacz says she'll try. So will the Human Rights Campaign, whose ad targeting job discrimination against gays was also refused by ABC.
ABC is catching it from both sides. Chrysler pulled its advertising from the episode, saying the topic was too "emotional." Televangelist Jerry Falwell has been urging advertisers to shun the show. But Sewell says the network has had no problem selling time on what's expected to be a major tele-event.
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