That's about how long it takes before we're sick of being hammered about the evils which occur when crime and the media meet. The clock starts ticking when Robert De Niro (a press-savvy NYC detective) partners with straight-and-narrow fire marshal Edward Burns. The two are after a couple of Eastern European slugs who are aiming to be the next Coen brothers, making movies of their murders and planning, when eventually caught, on claiming mental instability to get book deals and out of jail.
A few good action sequences don't make up for the over-the-top morality plea and sheer lunacy of a plot where a killing is shown on a Jumbotron in Times Square (presented by cliché-riddled, shock-TV host Kelsey Grammer, who actually says, "If it bleeds, it leads."). But even long before that, the show's already over.