Laurie Hernandez's Endorsement Deal Gives Her Another Reason to Smile

17-year-old star gymnast "represents a new wave of Latinas"

By Diana Marti Aug 19, 2016 1:09 AMTags

It's Laurie Hernandez's time to show her pearly whites!

The 16-year-old star gymnast posted a photo on Instagram of herself proudly holding her gold medal with her parents on each side. "My motto in life (and in Rio!) is to embrace every moment & smile! This is such an exciting time for me; I'm so proud, @Orgullosa, to be a @Crest athlete! #Rio2016 #ad" 

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Olympic Romances
Instagram

The brand selected Laurie, who is of Puerto Rican descent and the first U.S. born Latina to join the U.S. women's gymnastics team since 1984 because they feel that she represents the "new wave of Latinas" that are reshaping the face of this country.

"Olympian Laurie Hernandez has inspired people around the world through her talent, personality, and amazing smile. We welcome Laurie to the P&G family and we're so proud to support her as a role model for the strength and power of Latinas and their families," said Marc Pritchard, P&G Chief Brand Officer in a statement

Laurie's mother, Wanda Hernandez, has also joined the P&G family. The mother-daughter pair will make their first official appearance on Aug. 19 in Rio. 

Cheese, Laurie!  

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Best Reaction Faces at the 2016 Rio Olympics