YouTubeAmerican Horror Story season six is coming in just a matter of weeks, yet fans are still guessing about the theme. That's the point, according to John Landgraf, the CEO of FX Networks and FX Productions.
"We just thought it would really be fun to keep it a mystery, so we are," Landgraf told press at the 2016 TCA Summer Press Tour. Landgraf said he worked with co-creator Ryan Murphy and marketing guru Stephanie Gibbons to come up with the plan. FX only gets one script into the office for Landgraf and it's redacted with just the necessary information present.
And as for those trailers, well, they're all part of the misdirection. "They went out and made many more trailers than you've actually seen for...different genres and different places," Landgraf teased. "I just love it on an artistic level. One of them is accurate, the others are all misdirects."
Which trailer is accurate? That's not a secret Landgraf will ever tell...
"We just thought that would be a nice change…all I can say is there is a theme, a setting and a place, but were not going to reveal it," Landgraf said.
When asked if FX and Murphy have discussed an end date for American Horror Story, which is now in is sixth season, Landgraf dismissed the idea.
"We haven't talked about," Landgraf said. "All good things must come to an end, but...[as long as] Ryan keeps coming up with new and original ends and the audience wants to see it…As long as you can keep coming up with new ideas you can keep going…it's only the limits of [the] stories and imaginations that end the show. Only time will tell."
American Horror Story returns with a mystery theme and somewhat of a mystery cast (Angela Bassett, Sarah Paulson, Lady Gaga and more will be back, but a full cast list has not been released) on Wednesday, Sept. 14 at 10 p.m. on FX.