Starbucks Is Stepping Up Their Food Game With This Major Menu First

Get ready for some better baked goods

By Dominique Haikel Jul 14, 2016 8:52 PMTags
Starbucks, Nitro Cold BrewJoshua Trujillo, Starbucks

Starbucks is the master at churning out innovative drinks, and now they're stepping up their baked-goods game. For the first time, the coffee chain will be baking their treats inside of their stores, which means all those cookies you ate, while v tasty, might not have been as fresh as you thought. Oops!

Starbucks will be serving goods from (fancy pants) Italian bakery Princi at their Roastery locations in New York and Shanghai to name a few. They'll also be making a cameo at those ultra-luxe, not-yet-open, Reserve-only stores we'll see next year. So swank.

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Starbucks chairperson and CEO, Howard Schultz, notes, "We have never baked in our stores in 45 years. But all of that will change with the creation of this unique partnership. Rocco and his team at Princi possess a passion for handcrafted food and artisanal baked goods that mirrors how I feel about our coffee. The attention to detail, the care invested in selecting the ingredients and the artistry of preparation are second only to the service Rocco offers customers inside his Princi stores. I can think of no better pairing for our most premium coffee experience and am excited by the possibilities we envision in Princi food elevating every daypart – breakfast, lunch and dinner – in Starbucks Roasteries and Reserve Stores."

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