Justin Bieber's "Company" Music Video Offers an Intimate Look at His Life

Purpose singer gives inside view of past year for new song

By Callie Marx Jun 08, 2016 8:41 PMTags

Justin Bieber is taking fans behind the scenes of his life.

In anticipation of the second leg of his North American Purpose tour, the singer has released a docu-style music video for his latest single, "Company." After premiering the song in May with a knockout performance at the Billboard Music Awards, where he also took home a win for Top Male Artist, the music video shows footage of the Biebs on-and off-stage from his whirlwind year.

The video is directed by Rory Kramer, Justin's personal videographer who documents intimate moments from his journey creating the album, through its release and now on tour.

Justin says of the project, "Personally, I love this [video] because it's an honest look at my journey. The process of putting together this album and this tour—surrounded by people I love to be with—has been really special." He adds, "I'm proud of it, it's been a lot of fun and a lot of hard work, and I think that really shows in video. I hope my fans like it as much as I do, because it's really all for you."

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As someone who has openly struggled with maintaining a private life as a public figure, Bieber lets his fans know what life is really like for him in the "Company" video. Viewers can see him on vacation soaking up the sun, sleeping on the tour bus, shedding a tear while performing on stage, skiing down a mountain and even enjoying time off with his friends. 

And did we mention there's footage from those shirtless Calvin Klein shoots?

The intimate look into the singer's life comes at an interesting time, notably after a series of some bizarre public behavior and a recent announcement via social media that he would no longer be taking pictures with fans. The emotional announcement on his Instagram page said, "It has gotten to the point that people won't even say hi to me or recognize me as a human, I feel like a zoo animal, and I wanna be able to keep my sanity."

It's safe to say it's been quite the year for the 23-year-old artist, whose Purpose tour has earned over $40 million so far as it heads into its second leg. On Saturday, the tour will continue in Winnipeg, Canada, and travel throughout the rest of the summer, culminating in two sold-out shows in New York before he heads to Japan and Europe.

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