Hi-C Ecto Cooler Is Back for Ghostbusters Release

'80s and '90s beloved drink is back...with a twist

Thanks to Ghostbusters, this kid-approved '80s and '90s drink is getting a new life!

Coca-Cola confirmed Monday that Hi-C Ecto Cooler will reappear on May 30 ahead of the highly-anticipated movie reboot starring Melissa McCarthy, Kristen Wiig, Kate McKinnon, Leslie Jones and Chris Hemsworth.

Ecto Cooler first hit shelves in 1987 as a promotional tie-in for the original Ghostbusters movie. Its shelf life was intended to be short, but fans couldn't get enough of the citrus juice drink. Ecto Cooler continued to be sold through 2001, when Coca-Cola finally put a halt on its production. Since then, there have been entire social media movements devoted to getting Ecto Cooler back to the market. The Resurrect Ecto Cooler group uncovered a trademark filing and several more clues in 2015 that led them to believe the beloved beverage was going to be revamped ahead of the summer 2016 Ghostbusters movie release. They were right, and it was groups like them that helped bring Ecto Cooler back.

"Hi-C Ecto Cooler fueled a pop culture phenomenon that is well remembered and beloved by fans to this day," said Charles Torrey, vice president, Minute Maid/Hi-C Brands, Coca-Cola North America. "Sony Pictures was extremely enthusiastic about bringing it back for this special occasion, and the timing of the upcoming Ghostbusters film made this the exact right time."

Hi-C Ecto Cooler will be sold in 10-packs of 6-ounce juice boxes and in 6- and 12-packs of 11.5- oz. aluminum cans beginning on May 30. Per Coca-Cola's press release, the cans will "feature thermal ink printing technology that turns an eerie shade of slime green when chilled."

"We're really excited about these cans," said Shannon Richmond, brand director, Minute Maid, Coca-Cola North America. "When we decided to re-launch Hi-C Ecto Cooler, we wanted to do more than bring back the nostalgic juice boxes everyone knows…we wanted to offer something new and fun to reward fans who passionately lobbied us to bring back their beloved brand."

Never underestimate the power of a hashtag! Coca-Cola previously brought SURGE back to life after "persistent efforts" of The SURGE Movement, a Facebook community that lobbied the company to re-launch the soda.

Drink up, everybody. Ghostbusters hits theaters July 15.