Jeff Spicer/Getty ImagesDavid Beckham and Victoria Beckham's youngest son has been capturing the country's attention with his musical talent, but Piers Morgan isn't as amused.
The 51-year-old British journalist sounded off on a pair of videos the couple shared of their third child, Cruz Beckham, who seems to share his posh mother's penchant for singing.
Recently, the soccer player and fashionista posted footage of Cruz singing on their social media accounts. Morgan slammed their actions, calling the decision to share "shameless."
"You get these celebrity parents and they bang on about protecting their kids and privacy and so on and there they are Instagramming this 11-year-old to gazillions of people trying to make him a star like Brooklyn [Beckham]'s now a photographer," he said during an appearance on Good Morning Britain.
"Can't they just be kids, really? When they leave school, [they can] make their own decisions. If they want to go into this kind of thing, then great," he added. "This, to me, it's shameless."
The videos have captured national attention since the first clip was shared nearly a week ago, inspiring comparisons between Cruz and a young Justin Bieber.
While Morgan disagrees with their choice, Cruz's parents are beaming with pride over their son's talent.
"Look at my little man go," David captioned the video. "Ridiculously cute and the enjoyment in his face whilst doing it just makes us smile."