Happy birthday, Hugh Hefner.
The Playboy founder turned 90 Saturday and his wife Crystal Hefner, 29, shared on her Instagram page a sweet photo of the two from last year. They are pictured next to a poster of the 1942 classic film Casablanca, Hugh's favorite movie.
"Happy 90th to a man with a heart of gold. @hughhefner #casablancanight," Crystal wrote.
Hugh and his wife, his third, have been married since 2012. They wed at the Playboy Mansion.
Hugh has hosted a Casablanca-themed party at his famous home on his birthday in years past and will continue the tradition Saturday.
"Tonight for my Birthday, we will be watching my all time favorite movie Casablanca with friends and family," he tweeted.
"Casablanca" night ?? pic.twitter.com/rlSZ768Da8
— Hugh Hefner (@hughhefner) April 10, 2016
He also received a sweet birthday shout-out from son Cooper Hefner, 24, one of his four children. His mother is Hugh's second wife, former Playboy Playmate Kimberley Conrad, 53.
"To a man I immensely admire and love," he wrote, alongside a black and white photo of the two walking together. "Happy birthday Dad @hughhefner #TheBig90."
The celebration is bittersweet: Hugh's birthday comes a day after his brother and only sibling, Keith Hefner, died at age 87 after battling cancer. He was a series regular on the hit E! show The Girls Next Door and also appeared on the ‘60s series Get Smart.
"This morning, my dear brother and best friend passed away," Hugh had said on Twitter and Instagram. "I love you, Keith. Rest in peace."