The maker of the Lammily doll, a.k.a. the "Normal" Barbie is now ready to release a "Normal" Ken doll, too.
Nickolay Lamm's Lammily doll went viral nearly three years ago after the artist introduced a doll with the body of an average 19-year-old woman.
The aim was to prevent young girls from developing unrealistic expectations of beauty.
Now to join the so-called "Normal Barbie," the creator has launched a crowdfunding campaign for a male version of the doll.
The male Lammily doll has the average proportions of a 19-year-old man.
As the crowdfunding campaign site states: "He may not have a six-pack, but he has a fantastic sense of humor. He may not have the biggest biceps, but he has a big heart. He may not look like a runway model, but he values himself for who he truly is, and always makes sure to pay the same respect to others!"
Lamm told E! News in 2014 that he was hoping to create a male doll, as well.
"I feel like a lot of toys are all about fantasy, like we as adults, we love that as well," said Lamm.
"Reality is cool; after all, it's all we have. Why not we appreciate it more? Even though it's not perfect, it's still beautiful."
This latest Lammily news comes after Mattel announced in January that their iconic Barbie doll will take on three new shapes: petite, taller, and curvier versions, in addition to the standard Barbie.
It appears that the toy industry is finally starting to reflect what parents want to provide for their kids: dolls and toys that look like real people.