Urban DecaySlay, Ruby Rose. The actress Instagrammed a picture of her standing in front of her new billboard for makeup brand Urban Decay. "Always wanted a billboard in NY!! Thanks for making my dream come true @urbandecaycosmetics," she wrote in the caption. We all secretly share the same dream, amiright? She looks insanely badass in her new ad, and we're loving that the tats are on full display. Is that a match in her mouth? Dang, girl. In a press release from the cosmetics company, Ruby explains her love for the brand. "Urban Decay believes in supporting individuality and personal self-expression— two values I hold very dear— because everyone deserves the freedom to explore their personality and discover their true selves," she says. Preach. Why did they pick the Orange is the New Black star for this ad?
The brand says, "Because everything Urban Decay does is feminine, dangerous, and fun – and with her badass look, f***-it attitude and playful spirit, Ruby nails what that means to us." Couldn't agree more. What's next for the campaign? "Better things come to those who wait – just give it time," the company went on to say. Do we smell some Ruby Rose x Urban Decay makeup in the near future? Here's hoping!
What do you think of the new Urban Decay ad? Tell us in the comments!
Ruby Rose loved Caitlyn Jenner's Vanity Fair cover