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Kylie Jenner has the Lip Kit market cornered, but there's still room for Caitlyn Jenner to find her niche.
The 66-year-old I Am Cait star has filed a trademark for a cosmetics line in her name, E! News confirms. Per her filing, this would give Caitlyn exclusive rights to sell makeup, fragrances, makeup remover, nail care preparations, nail polish, nail polish remover, non-medicated skin care preparations and skin cleansers in her name.
TMZ was first to report about Caitlyn's filing for a cosmetics trademark.
Getting dolled up is fun for everyone, but it's also means something to Caitlyn on a deeper level. As she told Time magazine, "One thing that has always been important for me, and it may seem very self-absorbed or whatever, is first of all your presentation of who you are. I think it's much easier for a trans woman or a trans man who authentically kind of looks and plays the role. So what I call my presentation."
"I try to take that seriously," she went on. "I think it puts people at ease. If you're out there and, to be honest with you, if you look like a man in a dress, it makes people uncomfortable. So the first thing I can do is try to present myself well. I want to dress well. I want to look good. When I go out, as Kim [Kardashian] says, you've got to rock it because the paparazzi will be there. The second thing I want to do in living my life authentically is be intelligent on the subject. Hopefully as time goes on I'll learn more and more and more and get better at that."
—Reporting by Baker Machado