The singer and Target have collaborated to produce the first music video created on live television, for her upcoming solo single "Make Me Like You." The performance will take place during a four-minute commercial break during the Grammys, the retail giant and record company Interscope Records said in a statement to E! News Wednesday.
"This is big. I'm going to be in the first LIVE music video on a #GRAMMYs commercial break with @Target! #MoreMusic," Stefani posted on Instagram.
The video will feature multiple sets and real-time costume changes, as well as "special surprises for fans," and viewers will also be able to watch a second view of the action unfold online during the show, on Periscope, Facebook Live and Snapchat. The finished project will be posted later on Vevo.
The single "Make Me Like You" will be released on Feb. 12, three days before the Grammys. The track is featured on Stefani's new album, This Is What the Truth Feels Like, the follow-up to her 2006 second solo record The Sweet Escape, which will be released on March 18, Target and Interscope Records revealed in their statement.
Stefani had recently teased on Instagram the title of her new album and part of its track list, which also includes "Used to Love You." Stefani had released that single last October, about two months after she filed for divorce from husband Gavin Rossdale and two weeks before it was confirmed she and The Voice co-star Blake Shelton are dating.
Target will sell a deluxe version of her new album, which includes four bonus tracks, and has unveiled its cover, which shows Stefani's face with scribbles of tears running down her eyes, as well as flowers and hearts.
The 2016 Grammys will air on CBS on Monday, Feb. 15 at 8/7c.