You may not recognize Adam Selman, but chances are you know Rihanna.
If you follow the celeb, you know she co-designed her own Rihanna for River Island collection, you recognize her pineapple bikini in the Vita Coco ads (which basically started the fruit-print craze of 2013) or, if your memory is really failing you, there's that naked dress she wore to the 2014 CFDA Awards with a sparkly do-rag.
Now, you can thank Mr. Selman for these impressive moments in fashion history. However, Adam is much more than Rihanna's costume designer or a celeb favorite—he truly is a risk taker and his own collections prove it.
Before his NYFW runway show on Thursday night, here's what every fan of celeb style should know.
Mustachioed Man: Very rarely (if ever) will you see the native Texan without a bushy piece atop his upper lip.
He Rolls Deep: Adam started off his career designing costumes for celebs, including Michael Jackson, Britney Spears and Lady Gaga.
Wearable Wonders: He doesn't just dole out naked dresses for anyone. Last season, Adam was able to translate the idea of ‘60s bad girls into what Vogue called a surprisingly "contemporary, not costumey" collection.
Future of Fashion: In October 2015, Adam teamed up with MasterCard to design clothing with mobile payment chips embedded in the seams—yes, so you don't have to carry a credit card.
Forward Thinker: Adam doesn't pay too much attention to trends—he's about merging ease with sex appeal a.k.a. the cool girl's dream collection. Think textured sweatshirts and frayed denim midi skirts. Basically, this is a line for those who think outside the trendy box.