More than 30 years ago, Brooke Shields stunned the public when she bared a sexy slice of her waist in a pair of Calvin Klein jeans. Now, the brand is steaming up for a brand new generation.
With the fresh debut of the #mycalvins 2016 Spring campaign, fashion and music's blockbuster stars, such as supermodel Kendall Jenner, Grammy nominee Kendrick Lamar, hip-hop artist Fetty Wap and international pop star Justin Bieber, are showing some skin in the name of Calvin and his uncomplicated intimates.
The understatedly sexy shots feature Jenner in just a white cotton tank top and brand-name briefs, putting her supermodel torso on display as she drifts off to sleep.
"I dream in #mycalvins," the ad reads. With this shot, we're sure plenty of teenage oglers will be dreaming about her.
Next, we get to see the Grammy-nominated "Swimming Pools" performer through his own eyes as he poses in front of an ordinary mirror, his mysterious stare reflecting right back at him and us.
"I reflect in #mycalvins," the image puns.
In addition to subtle sex appeal, the ads are meant to inspire viewers to push their daily actions beyond scrolling their iPhone screens.
"This campaign moves from the passive, solo moment of the static selfie to live action, supporting the concept that the movement and moments of life are what creates its sensuality and sexiness," the announcement for the campaign reads. "The campaign images are intimate and authentic, taking the long view past the famous faces in them to find the shared human truth at the heart of a generation that prides itself on its purpose and ambition."
Musician FKA twigs is sure to mystify her beau Robert Pattinson as she poses with her limbs outstretched in a nude ensemble, showing off her dewey skin and enviably muscular legs.
While she says she excels in her Calvins, judging by the looks of this new campaign, the brand will certainly excel—as its undies fly off of shelves.