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With a new product line comes a new hairstyle!

Bethenny Frankel launched her Skinnygirl Candy launch at Dylan's Candy Bar Tuesday in New York City but also debuted a new look—red hair! But the Real Housewives of New York City star tells to E! News exclusively that it's not a permanent fixture.

"I wanted to do this and I thought today it would be a fun fun, whimsical thing to do," she explains. "It matches the candy and I just kind of needed a pick me up to get into a good mood."

When asked whether it was a dye job or extensions, Bethenny revealed it was neither.

"No, no. This is Tokyo and Kristofer Buckle who did my glam. Today was like a very big VIP glam day," she explains. "I usually am not this spoiled, but Tokyo designed the wig and cut it on me and I'm very, very grateful." 

Bethenny Frankel

Dave Kotinsky/Getty Images

The Bravo star looked fierce in a black and white sleeveless jumpsuit that hugged her fit figure and featured a slit that revealed just a touch of cleavage. Although she changed up her look in a big way for her important day, Bethenny tells us that she's just like every other woman.

When it comes to her diet and Skinnygirl empire, Bethenny says she wanted to create candy because her brand is about "allowing and indulging," and who doesn't want to nosh on chocolate?! Even her daughter, Bryn Hoppy, enjoys some treats.

"There's no food noise in my house. A lot of moms talk about weight and diet. There's pizza and fries and healthy foods, and there's healthy foods like quinoa and broccoli—a mixture of everything," Bethenny says. "You don't want to give your kids our unresolved issues. I take out a piece and I eat it and [Bryn] steals it from me!"

She adds, "They love the treats. It's us that taint the kids with all the junk and the unnatural foods but kids do like good, natural, high-quality ingredients. You learn a lot through kids and their habits. That's every woman from a size zero to a size 13."

For more on Bethenny Frankel's lifestyle, tune-in to E! News tomorrow at 7 and 11 p.m.