McDonald's Tries to Be Chic With New Cups, Boxes and Bags

Fast Food can be chic apparently

By Dominique Haikel Jan 07, 2016 9:05 PMTags
McDonald's New PackagingJuan Pablo Castro for McDonald's

McDonald's, y'all can relax now. First it was All-Day Breakfast, then it was mozzarella sticks, and now it's a brand-new look. The first two updates were legit, but this one is a dash of desperate if you ask us. In what appears to be an effort to cater to us hip millennials, MacDo is updating their packaging with a brighter, bolder look. According to Chicago Tribune, the "face lift" aims to get us kiddos off our phones (LOL) seemingly by distracting us with the chicness of its design. 

McDonald's

Why don't they just invent an app that lets us 3-D print cheeseburgers from our phone? Or maybe bring back collectible cups, Hot Wheels for adults, or let the rest of us hit that Mac and Cheese they introduced in flippin' Ohio? The article notes the chain will be moving to packaging made from "recycled or certified sustainable sources by 2020." We have to admit—and God bless our millennial soul for saying this— that idea is pretty cool. Wouldn't you agree? 

PSA: If they add kale-themed anything to the menu though we're breaking up with them and rebounding with White Castle. As you can see, Twitter is a little crispy about all the changes the chain has been making as of late. Can you blame us? We're millennials for fricks sake. Half of us don't even touch McDonald's because we're stuck in downward dog on our green juice retreat. The other half are lovin' it regardless of what the bag looks like because we're eating our way through a quarter-life crisis. In other words, there's no need to coax us with dusty-ass attempts to be trendy when you already have a loyal following. BTW we expect a check in the mail for that insight. 

Juan Pablo Castro for McDonald's

Darling Mickey D's, we eat you because we're blazed, drunk or trying to get over a break-up. You don't need to get all fancy to earn our love, and you certainly don't need sassy, modern logos to catch our attention. You had us at age 8 with those boot-shaped nuggets and Teenie Beanies. Then again when we graduated to McRibs and Monopoly. The point is, we love you, and you shouldn't have to change who you are just to be cool. Although now we want a Filet-O-Fish and that backpack, though. 

Are you into the new MacDo designs? Would you sport that backpack? Tell us your thoughts in the comments! 

No MacDo for these BB's! See Tom Brady and Gisele Bündchen's strict diet