InstagramA picture speaks a thousand words…or, if you're Gigi Hadid, thousands (and thousands) of dollars.
Frank Spadafora—founder of D'Marie Archive, an analytics group that recently introduced an app that evaluates the social power of different celebrities—tells CR Fashion Book that the three most highly ranked supermodels on social media are Kendall Jenner, Cara Delevigne and Gigi Hadid.
They "are currently valued between $125,000 and $300,000 for a single post across their portfolio," he says, adding, "If you want to reach a model's audience, you're going to have to pay a hefty additional fee for that."
To put that in perspective, the average millennial woman makes somewhere around $31,069 a year, according to Business Insider. Thus, Gigi makes a little over nine times as much per single Instagram post.
Now, to put things into even greater perspective, we came up with a generic list of a few things millennial women might be buying right now and how many of them they could purchase with just one of Gigi's $300,000 paychecks from an Instagram post:
- 25,000 medium pepperoni pizzas from Domino's ($12 each).
- 10,000 SoulCycle spin classes ($30/class).
- 857 Adele concert tickets (priced at $350 for her L.A. show).
- 68,965 grande soy lattes from Starbucks ($4.35 each).
- 37,436 subscriptions to Netflix ($7.99/month).
- 400 iPhone 6S Plus with 16GB of storage ($749).
- 3,061 Lulu Lemon yoga pants
- 8 years of college education (or two full rides) for a California student to attend the University of California, Los Angeles ($33,898/year).
- 35,294 Esse nail polishes ($8.50/bottle).
- 11 2015 Toyota Prius Persona Series Special Editions ($26,985 each).
- 428 UWheel Skateboards everyone keeps talking about ($700 each).
- 13,667 Disney DVDs ($21.95 each).
- 108,000 ounces of frozen yogurt from YogurtLand ($0.36/oz).
"Some of our models listed on D'Marie actually have the potential to earn more per post than their normal day rate,"Spadafora adds. "The social queens are just another breed of models."
And with that, we quote one of our all-time favorite movies (Anchorman): "I'm not even mad. I'm impressed!"