• Share
  • Tweet
  • Share
Jessica Simpson

Jessica Simpson Collection

Who knew workout clothes could look so sexy?

Jessica Simpson showed off her impressive figure today when revealing the launch of her new campaign, The Warm Up, an active wear line added to her Jessica Simpson collection. Her latest business venture is described as "a true performance collection but a balance of fashion and function," and includes a variety of pieces for the woman who puts in work when it comes to her fitness.

The Warm Up, which is available in Macy's, includes leggings, sports bras, track jackets and more, all made with Extraordin-Air fabric that allows softness and breathability, and retail between $24 and $49.

"Maintaining a healthy lifestyle is important to me, and fitness has been a priority in my life since having my kids," Simpson said. "Everything we do in the line comes from an organic place. It's exiting to be sharing a true performance line—it's a blend of great active features, technology and fashion."

Jessica Simpson

Jessica Simpson Collection

The Warm Up is made to flatter any body type, something Simpson says has been an important detail when designing her entire collection.

"As with everything we do [with the JS collection], we want women to feel good in their skin and what they're wearing," she adds. "Our busy lifestyles can take us from the gym to errands or out to lunch, so the styles have to be cute and versatile, but entirely functional for your workouts. It's how women are dressing today."

So how does Simpson stay in shape? "I walk 3 miles a day. Eric [Johnson] and I love taking the kids out for long walks in the neighborhood, chasing them around our yard is a work out all its own!"

And it's hard to miss those killer gams and sculpted calves, something Jess credits to "a lot of walking, squats and uphill lunges as well as isolated resistance exercises with bands, kettlebells, and the BOSU keep my legs toned and lean."

Looks like we've found something to add to the Christmas list!

Jessica Simpson

Jessica Simpson Collection