Adele May Limit Upcoming Album 25 to Spotify Premium Users Only

"When We Were Young" singer set to possibly limit streaming of latest project to payers

By Samantha Schnurr Nov 16, 2015 7:33 PMTags
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Adele has beaten Taylor Swift's musical records, and now the "Hello" singer may also be joining her. 

As a new trend in the digital music industry continues to emerge, the 27-year-old Grammy winner may be adding her name to a growing list of musicians choosing to limit streaming capabilities of their latest music. Simply, everyone may have to pay up if they want to hear Adele's third studio album, 25

According to reports by The Verge, Adele is currently asking for Spotify to limit access to her upcoming album, which is set for release on Nov. 20, to only premium users who pay the reoccurring subscription fee. 

While The Verge reports Spotify has declined Adele's request and does not yet know if she will offer the album for overall streaming, a senior executive at Spotify denies the claims entirely.

"It is categorically untrue that anyone has asked us to feature Adele's new album on premium only," the executive said in a statement to The Verge. 

While the truth of the matter remains to be seen until the album officially drops at the end of the week, there is a considerable amount of business at stake for the streaming service no matter which direction it elects to take if this situation turns out to be true. 

Ten Grammy's and two studio albums behind her, Adele has established a musical reputation as profitably powerful as the emotionally charged ballads she consistently releases. Regardless of opinion, her only official single off the upcoming record, "Hello," has already smashed a series of significant musical metrics, including selling over one million downloads in its first week—the most downloads of any song in history—and becoming the most viewed music video on YouTube within its first 24 hours.

Obviously, if Spotify decides to reject Adele's alleged request and the singer retaliates à la Taylor Swift by pulling the album off the service altogether—something she has done once before by prohibiting Spotify's use of some of her second album 21 back in 2011—Spotify will be at quite a disadvantage as this album is projected to be one of the most successful of the upcoming year.

If the service chooses to comply with the alleged request, it will appease the singer, but alienate the majority of the service's free users.

In addition to Swift, Beyoncé, Coldplay, and the Black Keys have also prevented Spotify from streaming their new music in the past.