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Designer-department-store collaboration enthusiasts, rejoice: Kohl's is introducing another big-name fashion face to the affordable fold.
And that lucky designer is… Reed Krakoff. The five-year-old design house's fingerprints will soon be etched on a complete line of women's wear and handbags coming this spring, with bargainsta-happy prices that range from $15 to $129. And unlike Kohl's past partnerships with the likes of Peter Som, Thakoon and Milly, this particular line will not fall under the DesigNation umbrella, and instead will bear the standalone title, Reed Collection.
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"When Kohl's presented me with this great opportunity, I couldn't say no," Reed Krakoff himself said via press release. "Everyday luxury embodies the best of American fashion. The ability to create great design at an incredible value is more relevant today than ever before. Great style is all about the unexpected, and Kohl's is an amazing platform for this limited-edition collection."
If you're familiar with Reed and his work, then you'll recall that the three-time CFDA Award recipient is most recognized for his longstanding work as Coach's executive creative director. Since parting ways with the label in 2013, he's been pouring his heart and soul into his eponymous line, particularly those unmistakably chic handbags (FYI, Reese Witherspoon and Rachel Zoe are big fans). However, the high-end line shut down all designing and production back in March, meaning they didn't show a spring 2016 collection at the past New York Fashion Week.
But hey—this is one hell of a lucrative silver lining. Because if this collaboration is anything like, ahem, Balmain for H&M (or even Lily Pulitzer for Target), then Mr. Krakoff and his Kohl's buddies are going to be laughing their way to the bank.
Our advice to you, shoppers: If you want to get your hands on any of these guaranteed-gorgeous goods, then you'd best start lining up now.