Because she's worth it!
Irina Shayk is the latest gorgeous face to front a campaign for L'Oréal Paris, serving as the brand's new international ambassador.
The supermodel announced the news on her Instagram page last night and said she is "excited" and "honored" to team up with the French cosmetic company.
"To stand beside the likes of @jlo @juliannemoore, @evalongoria and Jane Fonda.. All icons, of whom I've looked up to, is a dream come true," she wrote, namechecking a few of the brand's previously spokesmodels. "There are some moments you will never forget, and I want to thank @chapuyc and the wonderful L'Oreal team from the bottom of my heart for what they've given me, and the beauty their brand inspires in so many."
Shayk, who has modeled for the likes of Victoria's Secret and Sports Illustrated, also thanked her longtime manager, Ali Kavoussi, as well as Cyril Chapuy, the president of L'Oréal Paris.
"There are some moments you will never forget, and I want to thank @chapuyc and the wonderful L'Oréal team from the bottom of my heart for what they've given me, and the beauty their brand inspires in so many❤️ Not to mention, my everything @alikavoussi.. Thank you for fighting for me since day 1, and always believing in me through the good and bad❤️❤️ Now let the good times and selfies begin!! Love Iri xx," she wrote.
The 29-year-old stunner, who is currently dating Bradley Cooper, also took over the brand's official Instagram page on Wednesday.
The Russian-born stunner is following in the footsteps of a number of notable women who have represented the beauty line, including Blake Lively, Julianne Moore, Doutzen Kroes, Karlie Kloss, Julianne Moore, Naomi Watts and more.
Congrats, Irina!