Do It for Denmark, Literally: The Scandinavian Country Is Now Paying Citizens to Get It On for the Sake of Patriotism

Do it for Denmark, people.

By Seija Rankin Oct 02, 2015 10:54 PMTags
Copenhagen, DenmarkKateryna Negoda/Getty Images

Denmark is a pretty amazing country. You can sleep on a houseboat. They call hot dogs "sausage wagons." Everyone rides bikes.

And now the country is improving itself even more, by offering its resident's sex bonuses. That's right, sex bonuses.

And no, this has nothing to do with legalizing the world's oldest profession, if you know what we mean. It appears to be a very out-of-the-box solution to a decreasing population problem. See, birth rates have been declining in recent years, and Danish travel agency Spies decided to figure out how to change that. They pulled together a whole team of experts and came up with the idea to send young Danes on what they're calling "active vacations." We'll explain further.

According to, well, everybody, people have more sex when they're on vacation, and they also have more sex if they're getting proper exercise. Thus the active vacation was born. They're going to offer discounts of 1,000 Danish Krones (approximately $150) to any couple who signs up for one of these baby-making getaways. 

Creepy? Sure. But genius? You betcha.

Even better is that the campaign has created accompanying ads to encourage the country's virile men and women to get, er, cracking. They used taglines like "Have sex for Denmark!" and "Do it for Mom!" in the hopes that it would incite a bit of patriotic spirit in these citizens of child-bearing years. 

The verdict is still out on whether it will work, but in the meantime we'll enjoy the idea.