Well, whaddya know? Goop's got jokes, too.
Gwyneth Paltrow's empire proved that they know how to have a little fun when it comes to a lighthearted feud after being one of the lifestyle brands targeted in Stephen Colbert's recent spoof.
The late-night talk show host recently roasted Gwyneth's brand when discussing celebs' lifestyle businesses (Ellen DeGeneres and Blake Lively were also on that list), and then jokingly launching his own lifestyle brand.
So why not give the guy some tips, right?
In a blog post titled "6 Fail-Proof Tips for Launching a Men's Lifestyle Site," Goop calls out Colbert and Snoop Dogg (who also announced a lifestyle brand based on...wait for it...weed), adding, "It's about time someone brought a sausage or two to this clam bake."
LOL, well all righty then.
The Goop goddesses then offer some advice, like staying fit because "hipsters—and the dad bods that dress like them—know there's only one bulge that belongs under your skinny suit," and "get good at telling people what to do."
But that's not all.
Other business advice offered for these digital noobs includes, "Our how-to, evergreen beauty content is SEO gold—and you can link-bait the s--t out of it," as well as, "Embrace your babymaker."
"Everyone goes WILD for content about genitals, so we suggest you get ahead of the curve and write about a growing craze among men, anal bleaching," Goop exclaimed and then added, "Colbert, we think this is one that will really hit home for you, both personally and professionally."
Touché, Goop. Touché.
In other news, Gwyneth has made it official with rumored boyfriend Brad Falchuk.