Ahead of Breast Cancer Awareness Month, Stella McCartney has unveiled a new lingerie range supporting survivors.
The designer will offer a portion of the proceeds for her chic pink bras to benefit the Linda McCartney Center in the U.K., as well as the National Breast Cancer Foundation in the U.S. and Australia. British supermodel Cara Delevingne fronts the philanthropic campaign, appearing in the first ad wearing a flattering contour plunge bra in a deep fuchsia hue.
The Alina Playing line is not only in support of a very good cause, but also a tribute to Stella's mother Linda, who died of breast cancer in 1998. Even better, however, is that one of the new designs was made specifically to fit women who have undergone mastectomies.
The Louise Listening Bra, titled after Linda McCartney's middle name, features a sexy front zipper, floral lace detailing and is designed without lining to enhance the wearer's comfort. Other physical considerations that manifest in the design include a wide underband and deep sides that offer support and compression for post-mastectomy recovery periods. The style retails for $125.
"We wanted to bring something feminine and beautiful into a bra that is taboo. There are so many different emotions attached to the tragic realities of having had a double mastectomy, many cultures are unaccepting and terrible things happen to women both physically and emotionally. And we just wanted to make something that allows women undergoing this to have something to be proud of, something with no shame attached. We wanted women to know that you can still be feminine, have your sensuality, have all of the things that are attached to being a woman and that part of your body can still feel beautiful on the outside, as well as the inside," Stella said in a statement about the inclusive design.
One thing's for sure: The designer's personal tribute will make an impact far beyond October.