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Karlie Kloss, Marc Fisher

Courtesy Marc Fisher

Karlie Kloss is putting her model chops to work for a close-to-heart cause.

The leggy beauty has teamed up with Marc Fisher for their #MakeYourMarc campaign, an ad series for the designer's new Marc Fisher Ltd. line that will benefit a number of projects that both Marc and Karlie support. One of the most important being the model's Kode With Karlie initiative, which offers scholarships supporting coding education and encourages women to take computer science classes.

Kloss helped curate the charitable collection, which includes three shoe styles she personally selected ($20 will go to the Kode With Karlie cause for every pair of Karlie-approved shoes bought). The accompanying #MakeYourMarc hashtag is a call-to-action to be used on images and social media that show women working to make their communities better. For every Instagram or Twitter post that includes the #MakeYourMarc stamp, an additional $1 will be donated to Kode With Karlie.

The ad campaign features simple white-and-black shots that show Karlie doing, well, what she does best next to coding—looking absolutely stunning. And when it's for a good cause, she looks even better.

The Marc Fisher Ltd. line will be available in fall with pieces ranging from $140–$329.