Minions Marketing Gets Out of Control as Giant Minion Balloon Wreaks Havoc in Ireland

Inflatable character from the animated film got loose and caused a traffic jam

By Jenna Mullins Aug 03, 2015 10:00 PMTags
Minion GIFUniversal

Did you know a new Minions movie recently came out? You should, considering that those little yellow monsters were literally EV-ER-Y-WHERE.

At the mall? Boom. Minion. Walking down the street? Boom. Minion. Watching any YouTube video? Boom. Minion. Going to the bathroom in the middle of the night? Boom. Minion. There is no escaping them.

But now we can officially say the marketing team behind Minions has gone too far. They actually released a giant inflatable Minion onto innocent people in Ireland and laughed as it rolled and terrified the pristine, gorgeous Irish countryside!*

*Obviously this wasn't a marketing ploy. But c'mon…those Minions are seriously taking over the world.

What actually happened was a 30-foot Minion balloon got loose in Ireland much to the horror of drivers on the road and much to the delight of the Internet looking at the photos. According to The Journal, the inflated creature was supposed to be a display for a local fair in North Dublin, but the heavy winds somehow caused it to get loose from the ropes tethering it to the ground and it just made a break for it. It rolled past a road and caused a traffic jam, but thankfully no one was hurt.

"I'm not sure how it got loose but I just saw it coming loose and flying across the road as we were driving," witness Erin Van Londen told The Journal. "I actually rang the gardaí. It was quite an odd thing to have to report. They came and sorted it all out. They deflated it on the road and then they ended up having to get a wheelbarrow to get it out of the way."

Sure, but when we try and call the police because we couldn't bear to see one more Minion banner on the side of a city bus, we're "crazy" and "not reporting an actual emergency" and "making a scene."

Officials are now looking into the cause of the loose Minion, though we suspect it was an act of a higher power to strike fear into humans everywhere.

"Fairground events and festivals are really important in bringing footfall to our city villages but even the smallest events have health and safety conditions," Cllr Paul McCauliffe said in a statement. "I have asked the Council to provide me with a report on the incident and for the operators of the fairground to be interviewed by council officials."

Did anyone interview the Minion? We have just one question for it and all Minions everywhere:

HOW DARE YOU?

Watch: The "Minions" Cast Wore What While Filming?!