BRAND NEW ON E!
Maybe you can't wait for Election Day to be over. Maybe you can't wait for John McCain, Barack Obama, or perhaps both, to go home.
Maybe you don't work for Saturday Night Live.
Or for Jon Stewart, Stephen Colbert, Tina Fey, David Letterman, Fox News, Anderson Cooper, Keith Olbermann, The View or any other TV show or TV star that, in a fall of crushing economic news, has gotten fat off the presidential campaign.
"This is their Super Bowl," says TVNewser editor Chris Ariens.
Even better, it's a Super Bowl that's lasted all year long, and especially since the late-summer conventions, has driven up ratings, sometimes astronomically.
Unfortunately for these shows, what goes up invariably goes down. Maybe in a few weeks. Almost certainly by December.
30 Rock, which benefited from Fey's rising star rather than the campaign, could be an exception. The always-argumentative The View could be another. Others aren't expected to be as fortunate.
"Especially Saturday Night Live will be hurt, perhaps more so if McCain doesn't win, since they've gotten so much mileage out of Tina Fey as Sarah Palin," says Robert Seidman of the ratings site, TVbytheNumbers.com.
Ariens thinks the newsies will bear the brunt of the post-election crash.
"The cable news networks are not going to be able to maintain what they've been doing," says Ariens. "Especially MSNBC, I don't see them maintaining that."
The problem isn't that a President McCain or President Obama administration won't be a good story to watch—or mock. It's that candidate McCain versus candidate Obama arguably is a more compelling story.
"I think a lot of the interest in this stuff is: The election's coming, and who's winning and people picking sides," says Seidman.
Sides will be chosen tomorrow. Ready or not.