Just over a year after good 'ole Ronald McDonald joined Twitter, McDonald's has unveiled their revamped "Hamburglar" mascot.
"McDonald's new premium limited time offer, the Sirloin Third Pound Burger, happened to be just enticing enough to bring the Hamburglar back into the public eye and his urge to resurface was unstoppable," McDonald's said in a statement to E! News. "The Hamburglar was last seen on national television in 2002, and has been lying low until the release of the McDonald's new Sirloin Third Pound Burgers."
And clearly, he got a makeover and has been hitting the gym during his time off, as the he's now pictured wearing red kicks, matching leather gloves and a black trench coat.
"These days, he's a suburban dad," McDonald's statement continued. "Previously, the Hamburglar had been living a quiet life until the release of Sirloin Third Pound Burgers, which lured him back into the public eye."
So, not only is the mascot quite the departure from the chubby, animated character we're accustomed to seeing, but he's also a father (yes, this is the message we're sending to kids these days).
The statement concluded: "The Hamburglar makes a cameo in a McDonald's commercial for the new Sirloin Third Pound Burgers. Stay tuned for more – you never know where he may show up."
Translation: we brought in a hot dude to get people buzzing.
Here's proof the Twitterverse is loving it:
Who?s going to make the first erotic fan-fic about the new Hamburglar?
? drew weing (@drewweing) May 6, 2015
Ok. But why is the new Hamburglar such a babe? pic.twitter.com/QsP9RfKrzC
? Ryan Elliott-Dunne (@xoxoRyGo) May 6, 2015
Gonna be weird to tell my kids that the Hamburglar wasn't always hot af. pic.twitter.com/QD2p50kWza
? Louis Peitzman (@LouisPeitzman) May 6, 2015
the new hamburglar is so hot... pic.twitter.com/OtlMTSukyq
? Calvin (@aurosan) May 6, 2015
The new Hamburglar is out to steal your hamburger *and* your heart am I right or am I right or am I right pic.twitter.com/8EhvTV6IUp
? Katie McDonough (@kmcdonovgh) May 6, 2015
The new McDonald's Hamburglar looks like a dad who picked the lamest costume at Party City pic.twitter.com/6gouWP4a6O
? Leon Henry (@leonrhenry) May 6, 2015
McDonald's has the Hamburglar wearing knock off Yeezys from Payless now smh http://t.co/U1yTUeBW3Q pic.twitter.com/Ht5klvHFcc
? Khushbu Shah (@KhushAndOJ) May 6, 2015
It's super obvious that Superman is Clark Kent, but it's even more obvious that The Hamburglar is Macklemore. pic.twitter.com/Vi23so5mLF
? Joseph Scrimshaw (@JosephScrimshaw) May 6, 2015
We'll admit, he has a serious point.
—Additional reporting by Holly Passalaqua