BondsIggy Azalea is about to be everywhere.
After hiring Miranda Kerr for its 100th anniversary campaign, Bonds announced Monday that the Australian rapper has stripped to her underwear for a new campaign focusing on its basics collection.
"As a great role model for women and a long-time fan of Bonds, who grew up wearing Bonds hoodies and undies, Iggy's down-to-earth attitude makes her the perfect fit for Bonds," the intimates label said. This isn't Azalea's first campaign, of course; the musician has modeled for Steve Madden and H&M, too.
Azalea also spoke to USA Today Monday about "Pretty Girls," her duet with Britney Spears. The upbeat song will impact radio stations May 4, and the duo will perform it at the Billboard Music Awards May 17.
The rapper said she began working with Spears last year, and "Pretty Girls" was finished in the fall. "You definitely need a partner to sing [it with]," Azalea said. "It's just a lot of fun. It's a classic, girly [song] you want to scream to each other when you're getting ready."
Spears first noticed Azalea after seeing her "Fancy" music video.
"I had called my manager [Larry Rudolph] and had some ideas about doing a Valley girl-type video," the pop star told USA Today. "It was really kind of funny, because I had just watched Clueless on TV, and was like, 'It would be so fun to do something like that.' Then I saw Iggy's video, and I thought, 'Oh my God, to work with her would be heaven sent.'"
Though they recorded variations of "Pretty Girls" before settling on the final version, they didn't meet until January. "We just talked about a bunch of girl stuff. She's a very down-to-earth girl and very, very sweet. She introduced me to her dog, we had wonderful salad and it was just fun girl time," Spears said.
During their meeting at Azalea's house, the two also brainstormed the concept for the "Pretty Girls" music video, out May 11 and co-directed by Azalea and Cameron Duddy. "What Britney made clear to me is that she really wanted to do a video where she got to dress up and play a character," the rapper explains. "That was really important to her."
Azalea added that she wanted to "let loose and not necessarily feel like she's playing Britney Spears."
The music video, shot in L.A. earlier this month, was inspired by the 1988 sci-fi comedy Earth Girls Are Easy, starring Geena Davis. Azalea considers the actress to be the "ultimate '80s pin-up, hot, cool type of girl."
In the "Pretty Girls" music video, "I do a makeover for her and we go to a club," Spears revealed. "The best part about it was just us coming together with the clothes and doing the '80s haircuts. We were all about being characters, so it was kind of funny for us. We weren't taking ourselves so seriously."