The Selfie Shoe Might Be a Thing, but We're Praying It's an April Fools' Prank

A company called Miz Mooz posted an ad on YouTube promoting its #shoefie campaign

By Jenna Mullins Mar 31, 2015 9:09 PMTags
Miz Mooz, Selfie ShoeMiz Mooz

Five years ago, we would have said that this was 100 percent definitely an April Fools' Prank. But now, this product could really be a thing. But we're choosing to believe that it's all a prank or marketing scheme, not only because the timing of the ad on YouTube (March 30), but also because we still have some faith in humanity.

But just in case it's not fake, let us introduce you to the Selfie Shoe.

Now for those who didn't instantly close out their web browser after reading the term "Selfie Shoe," (we don't blame you; we closed our email and threw our computers out the window when we first read the press release), this product from a company called Miz Mooz is exactly what it sounds like. If holding your phone in your hand to take a selfie or if using a selfie stick doesn't look ridiculous enough, you can always shove your phone into your shoe, kick your leg up and take a photo that way!

Miz Mooz

"At Miz Mooz, we understand the importance of looking great without giving up the comfort our women on-the-go have come to love about our footwear," reads the description. "No matter where you go, you'll always be camera-ready. Just insert your phone into the port at the front of either your right or left shoe, raise it to the perfect angle and click the internal button with a tap of your toe to take the photo. With the Selfie Shoes, you no longer have to use your arm, so now both hands are free to be in the photo."

Ugh, there's even a hashtag: #shofie

This all sounds like a viral stunt for some company or show or movie, but then again we thought the selfie stick was a joke and when we saw the trailer for that Adam Sandler and Andy Samberg movie That's My Boy, we thought it was an SNL digital short. So we don't know what to believe anymore.

Watch the ad below and join us in hoping against hope and wishing against wish that this is all an April Fools' joke.