We imagine a sixth-grade boy trying (and failing) to snicker under his breath as he types out the marketing campaign language that Spirit Airlines used for its $69 flights deal. But no, it was a full-grown adult who wrote this.
Hey, the number 69 is never not funny, but the company didn't even try to be subtle with their sexual puns. They saw the joke and they jumped all over it like Justin Bieber jumps at the chance to prove he has ab muscles. The result was Spirit Airlines' mass email that went sent out to promote their $69 flights in honor of their 69th aircraft.
"We've been waiting to hit 69 planes for years. It's our favorite number–ever since we were twelve and found that magazine under our brother's bed (the one with the fantastic articles)," read the promotion. "#69 is perfect: just the right size, with a cockpit that's in your face (because it's bright yellow). Use your mouth to spread the word: Spirit is in an even better position to get you where you're going."
"Cockpit that's in your face"? "Use your mouth"? You stay classy, Spirit Airlines. But they're definitely getting the press and attention they probably wanted, that's for sure. So maybe they're onto something.
And not only did Spirit confirm that this was a real campaign developed by the company, but they were very proud of their 69 jokes.
"It's a real promotion. It's not atypical for us to have these types of ads. Spirit isn't your typical airline," spokesperson N. Paul Berry told Fox9 in a statement. "In most cases different means saving our customers a lot of money on their air travel. When it comes to advertising, different means we don't spend a lot of money on advertising–because that just increases fares. But we're also different because our ads are fun and often irreverent."
"We have a long history of taking major, national news stories, or just things we like to have fun with and connecting them to our marketing," Berry added. "The vast majority of our customers think they're funny, and accept them for what they are. We realize and accept that a small group of people might not think the same way."
Sounds like the marketing team at Spirit Airlines spends their days typing "BOOBS" on their calculators and giggling at it. Again, this is assuming they're all 12-year-old boys.