Jimmy Kimmel had one goal during his trip to Austin for the annual South by Southwest Festival: to help local business grow!
The late night host took to Twitter prior to heading to Texas asking for any local businesses that might want some help with producing a television commercial.
Some things sound too good to be true, right? But Kimmel's quest actually came with no strings attached.
Vulcan Video, one of the city's most beloved video rental stores, was brave enough to volunteer for some advertising help and got quite the star treatment.
After meeting with the co-owners, Kimmel devised a foolproof plan to help publicize the store.
"I think I know what I have to do here," he explained. "I think we have to show people what's so special about this video store other than the fact that it still exists."
After realizing that the store had a limited (ahem, nonexistent) budget, Kimmel explained, "We'll try to do it on the cheap. We're going to have to find somebody passionate about movies I guess, that's where we're going to have to go here. All right, I'll get to work. I hope this works out for all of us."
Cut to two weeks later, Kimmel brought back three awesome commercials for the Vulcan Video team to choose between featuring none other than Oscar winner (and Austin local) Matthew McConaughey!
In one hilarious clip, the actor comes up with what should be Vulcan's new catchphrase, telling the cameras, "Quit scrollin'. Stop streamin'. Start dreamin' about VHS!"
Alright, alright, alright!