Olivia Wilde, H&M Conscious

H&M

Olivia Wilde is stunning as the new face of H&M's Conscious Exclusive collection—and we've got the proof!

The 31-year-old was tapped to front the brand's environmentally-friendly line, which launches in April and features pieces made with hemp, organic linen, organic silk, organic leather and recycled polyester and accoutrements (like beads on a flapper-style dress).

"Sustainability has got a bad reputation, especially in fashion," Wilde told WWD. "I think people assume the clothes will be dull, the fabrics uncomfortable and the design uninspiring. It's like people think sustainability is a penance. This couldn't be further from the truth, and the H&M Conscious Exclusive collection shows that sustainability is no compromise on style."

Olivia Wilde, H&M Conscious

H&M

In campaign photos, the mama-of-one (seriously, check out that incredible post-baby bod) sports a plunging printed gown and fitted halter pantsuit with a sash detail at the waist. (Beyond dresses, the full line also features tuxedo jackets, tops and skirts.)

Olivia Wilde, Elle Style Awards

Gareth Cattermole/Getty Images

The star is already putting her eco-conscious duds to the test on the red carpet: At the Elle Style Awards in February, Olivia sported a chic white tee and ball skirt from the line (check that hand drawn print)—and yep, we were kind of obsessed.

H&M's Conscious Exclusive collection will launch in 200 stores and online on April 16.

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