Jason Kempin/Getty Images for Baby Buggy
Gwyneth Paltrow isn't just a working mom, an Oscar-winning actress, or a fashionista.
The blonde is also well-known for creating Goop, one of the most successful celeb-driven lifestyle websites around.
During an interview with Bloomberg, GP got candid about the ups and downs of starting her own digital business.
"I was a fool and I had no idea what I was getting myself into. But I have to say it's been incredibly rewarding. I learn so much every day and we're in a really exciting time in the business right now and it's amazing to be the creative force and also to understand what's going on on the fiscal side and with raising money and all of that," she explained on air.
"It's very challenging. It's a side to me that I didn't necessarily know that I possess."
The mother of two also addressed some of the haters of her high-end site, saying, "We aren't a super luxury site but we are aspirational."
"We have things on there that cost $40, you know we have things on there that cost $500 and I think sometimes that some of the criticism that Goop gets is because people haven't actually gone to the site and looked around to see what we actually are."
Paltrow also revealed that she doesn't see herself at the helm of the brand forever.
"I very much want Goop to be its own standalone brand. I know at this point it's inextricably me but we are a team of amazing people who bring incredible ideas to the site and it's not only me and my dream would be that in 20 years people would sort of recollect that I had something to do with it at one point and my involvement would be less essential."
She continued, "I never wanted to do a proprietary brand. I wanted it to be its own thing that my children can run one day if they want to!"
And even though her plate is completely full with business deals and movie making, Paltrow admitted that "getting Moses to do his homework" is her "toughest job for sure."