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Kim Kardashian, Blonde

KCS Presse / Splash News

Kim Kardashian has blond ambition!

The Keeping Up With the Kardashians star debuted platinum blond tresses during Paris Fashion Week Thursday. The 34-year-old E! reality star has yet to reveal the reason for her mane makeover, but it's not the first time the natural brunette has crossed over from the dark side. However, when Kardashian went blond last summer, it didn't last long! "It's just a wig! Looks so real though right?" she said on Instagram.

And while Kardashian has dyed her hair blond in the past, it's never been this blond. According to a source, it's "just for fun. She wanted a change."

Kardashian, Kanye West and Kris Jenner sat in the front row at the Balmain fashion show. Kendall Jenner walked the runway along with Gigi Hadid, Karlie Kloss and Joan Smalls.

The last time Kardashian lightened her locks was in September 2013, three months after she gave birth to North West. At the time, Andy Lecompte Salon colorist George Papanikolos told E! News that her husband "loved" Kardashian's new look. "He was a big cheerleader for her to go blond," Papanikolos said.

The look lasted a few months. "She is constantly changing her look, so this is not going to be permanent, but I am sure we will have more great hair moments down the line," Papanikolos explained to E! News.

PHOTOS: Kim Kardashian's life as a blond

Kim Kardashian, Kanye West

Pascal Le Segretain/Getty Images

Kardashian also went blond in August 2012, but she dyed her hair back to its natural color soon after.

The reality star's latest look comes just after she opened up to People about her laser hair removal!

"I have the hairiest forehead you could ever imagine, and I would always break out and get all cracky on my forehead just from all the hair that I had," she says in its March 16 issue. "So in high school, I would wax it off because there was just so much hair, and then I would laser it off a little bit. If you Google 2008 or 2007, I had the craziest, hairiest hairline, so I did laser it. Everyone would just Photoshop it every time I did a photo shoot [anyway]. I didn't really change the shape, I just got rid of all the baby hairs."

Keeping Up With the Kardashians returns March 15 at 9 p.m., only on E!