YouTubeKellogg's has a new enemy, and it isn't anti-cereal folks. Although do people who hate cereal actually exist?
One Million Moms, the group that famously targeted JCPenney for using Ellen DeGeneres, Emmy-winner, lesbian and human being, as their spokesperson, has now taken issue with Kellogg's for a recent Pop Tart commercial. In the ad, a mom Pop Tart and a Dad Pop Tart are looking over their new baby Pop Tart. Then a nurse comes in for a feeding, insinuating that she's just going to eat the baby Pop Tart. The mom, seeing this, says "Aw, jam it!" Because nobody wants their baby Pop Tart to get devoured by a nurse.
Now watch the ad below and try and guess what One Million Moms is getting all toasted (you're welcome) over:
Care to guess? Is it the idea of the Pop Tarts fornicating to make a baby? Maybe it's because the baby Pop Tart is going or not going to be vaccinated? Or because there is a human working in a Pop Tart hospital, and that human wants to eat the baby Pop Tart?
If those were your guesses, you're wrong. OMM has an issue with the…wait for…suggestive language. They write on their website:
"Kellogg's new Pop Tart commercial includes a double entendre that is inappropriate and unnecessary. Foul language or the implication of it is not needed in this commercial, but that is exactly what Kellogg's intended with their play on words.
Kellogg's should be more responsible in their marketing decisions. Let them know that as a parent and consumer you are offended the company cares more about financial gain than the impression made on our children.
Kellogg's executives apparently don't care about what children hear as long as it puts money in their pockets. Everyone knows kids repeat what they hear. This is weak marketing, and Kellogg's should have the corporate responsibility to not use an age old euphemism that offends families."
They are asking other moms to contact Kellogg's immediately if they are also enraged by this inappropriate double entendre to get the commercial pulled or at least have the last line removed.
Now imagine how pissed off One Million Moms would be if the Pop Tart parents were a same-sex couple.
Did you think the ad was offensive? Or is OMM grasping at straws?