Trendsetters at Work: Beautified

Go behind the scenes at the office of this beauty app guru!

By Jennifer Cooper, Lindsey Sirera Jan 26, 2015 6:41 PMTags
Trendsetters, BeautifiedJennifer Cooper, E!

Booking beauty appointments is no easy task—first there's finding the perfect salon, then there's tracking down the number, calling, scheduling, rescheduling; you get the gist. But with Beautified, that hassle is history. Launched in 2013, Beautified is the one-stop app designed to help book all your beauty and wellness appointments with just a few clicks on your phone. Bam!

At the helm of Beautified (and HBFit) is Hannah Bronfman, an entrepreneur and, on her downtime, a DJ. So what's a day in the office like for Bronfman? Read on to find out!

What was your very first job? 
Interning for Michael Kors when I was 15! 

How did you get started in your career? 
I've always been addicted to beauty products and music, so co-founding a last minute beauty/fitness app and DJing were both very natural progressions.

Who are some of your career heroes? 
Emily White
, Jenna Lyons, Iman

Jennifer Cooper, E!

What's a typical workday like for you? 
A typical day starts with a sweat sesh at the gym and an #hbsmoothie. I'll head to the office in the late morning and then usually have a few meetings in the afternoon. I typically have gigs in the early evening so I'll either go straight there or pop back home to change. Post gig, it's always email and then either Orange is the New Black in bed or out!

Describe your office décor. What was your inspiration? Did you decorate it yourself? 
It's pretty minimal right now because we recently moved into our office! 

List five things that are on your desk right now: 
YourTea Teatox, thank you notes from Kate's Paperie, Beautified social media cards, Vogue and a Chia bar.

What do you typically wear to work? 
I work in a tech office, so the vibe is very casual. It depends on what I'm doing that day. For meetings I like Prada brogues, a miniskirt from Zara and a button down from Organic by John Patrick, but I love wearing cute activewear and sneakers too! 

What are your favorite stores to shop for work clothes? 
Everywhere from American Eagle to Alaia.

What's the best piece of career advice you've ever received? 
Always be nice. Being a jerk will come around and bite you in the ass later in life.

Jennifer Cooper, E!

Finish the sentence…
Today for lunch I had…
poached salmon with sautéed kale, broccolini and peppers.
The first website I log onto every day is…
Well + Good
The beauty product you can always find in my purse is…
Lucas Paw Paw Ointment
My must-have work gadget is…
Beautified app duh! 
My usual Starbucks order is…
I prefer the almond milk matcha latte at Ground Support
If I need a quick break during work, I usually…
work out! 
If I wasn't doing this job, I would be…
still be in the beauty/fitness/music realm in some capacity! 
The best part of my job is…
that I get to live my passions and that every day is different!