Katie Couric and Bryant Gumble had no idea that one moment on the Today show in 1994 would come back to haunt them decades later.
It was only the beginning of the Internet at the time, so it's understandable that they wouldn't necessarily "get" how email and the "network" functions, but 21 years later, they're showing the world that they still don't understand modern technology.
Just in time for the Super Bowl, BMW's new ad begins with the infamous Today clip and cuts to the present, where Couric and Gumbel are riding in the company's all-new electric car. Just like 1994, the duo is confused by how it works.
"And it's built using wind, like from a windmill?" Gumbel asks.
Or a fan? Or a turbine? Or a fan...bine?" Couric questions.
"What is i3 anyway?" asks Gumbel.
Clearly both of them have no idea what they're talking about, so they turn to the only person who might know.
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"Allison," Couric says into a cellphone, "can you explain what i3 is?"
The two had famously wanted to talk to Allison during their segment on the Internet, but at the time Gumbel had joked that she wouldn't be able to describe the new technology quickly. Instead, another producer described the massive invention that would become so commonplace.
Couric told Today that it was fun to revisit the now-viral clip, saying that at one time the Internet wasn't as omnipresent as it is today.
"It was the object of ridicule all over the Internet, and I thought it was funny," she said. "There's people who look back and say that in hindsight, there was this transitional technology.
"It was really so new back then and then we see how it evolved."
But the technology isn't the only thing that has updated since 1994, at least according to Couric! Making fun of herself, Couric said she remembered something else from the interview.
"I vaguely remember the segment," she said, "but I do remember the sweater and that hair."
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