H&MDavid Beckham and retail giant H&M are partnering for a new menswear collection and campaign, which brings, well, two words to mind: Hot damn!
Becks is down to his underwear (again!) for photos promoting his selections for the brand's Modern Essentials collection. The latest collaboration follows Beckham's very successful David Beckham Bodywear campaign for H&M, which showed the actor shirtless and in little more than boxers for a steamy, black-and-white pictorial.
The new collection will include dressier pieces like sweaters, button-downs, blazers and trenches to stand alongside Beckham's Bodywear offerings.
And while we'll never turn down a chance to glimpse that famous Beckham backside, we also can't take our eyes off his more, er, clothed pics from the campaign.
Beckham poses in an array of his Modern Essentials selections for Spring 2015, including a sleek suit, crisp white tee, red-wash jeans and a sky blue sweatshirt (to match those sweet baby blues, of course). The new collection, as well as spring additions to his Bodywear line, will debut in stores and online on March 5.