Harold Cunningham/WireImage.com At first, we thought Mariah Carey was being announced as the new model for Plinko (aka only the most popular pricing game on The Price Is Right). But just before the dizzying euphoria set in—admit it, seeing Mariah replace Bob Barker with those Plinko chips would have been a blast—we realized she's actually the new face of Pinko...the Italian fashion house. Our disappointment is palpable.