Beat Ben @ the Box Office: Sunday's Best?

By Ben Lyons Jan 11, 2008 1:27 AMTags
First SundaySONY PICTURES ENTERTAINMENT INC

Ice Cube has to be the most successful rapper turned actor in the business. He's made critically acclaimed films (Boyz n the Hood, Three Kings) as well as much more commercial hits (Are We There Yet?).

He stars this weekend opposite Tracy Morgan and Katt Williams in First Sunday, which he produced under his Cubevision banner with partner Matt Alvarez. Look for the film to open strong, but I don't think it will put up huge numbers. It doesn't have any word of mouth, because, frankly, it's not that good.

My Call:  Look for First Sunday to open at just over $17 million.

Here's Why:  Not bad, considering National Treasure is still going strong, and everybody will be watching playoff football this weekend. Well, maybe not everyone—but I will be!

Your Turn:  Don't think Cube will put up so much bank? Let me know your guess!

Poll

Beat Ben—Jan. 11, 2008

What's First Sunday gonna gross?
$9 million. Who's even heard of this?
43.5%
$17 million. Right on, Ben
33%
$25 million. Tracy Morgan! That man is funny!
23.4%