TwitterOther stores please take note: This is not the way to sell your Halloween costumes days before Halloween.
This morning, Jezebel first got a tip from a reader who was looking for something festive to wear this holiday weekend. They discovered that when you search for plus-sized Halloween apparel on Walmart's website, you will find many options, like a witch or a sexy maid. You will also find that these particular costumes are under the label "Fat Girl Costumes."
Inset face palm GIF here. Wait, this mistake is too awful. It needs an actual GIF:
It's unknown if this was a purposeful (and disgusting) joke that someone on the web team made while creating the section, or if this was a temporary (and cruel) description put up while the section was being built and it wasn't removed when it went live. Either way, people were pissed:
You can get your "Fat Girl Costumes" at @Walmart- It's a trick, not a treat! http://t.co/mQ6BgvXLqw pic.twitter.com/mSoOSWtmnZ
? LoserGurl (@Loser_Gurls) October 27, 2014.@Walmart Not sure labeling these as "Fat Girl Costumes" is the best approach. #rude http://t.co/UbDq6BpArv pic.twitter.com/SE5BjOUPFs
? Kristyn Washburn (@ItsWithaY) October 21, 2014@Walmart @WalmartNewsroom Walmart might want to double check their "fat girl" category. #SomeonesFired pic.twitter.com/qqmPcg9E5Y
? Alaysha Mahmutoglu (@alayshahaha) October 27, 2014Keeping it classy as always @Walmart? Just another one of the many reasons why I shop @Target! #fatgirlcostumes #Rude pic.twitter.com/a2LmnugHX8
? Nicole Vanacore (@NicoleDVanacore) October 27, 2014"Fat Girl Costumes"? Really, @Walmart? Who thought that would be an appropriate title for a public sales page? Come on.
? kristen garris (@kristengarris) October 27, 2014@Walmart @WalmartCOM @WalmartNewsroom you should be ashamed of the costume section online called "fat girl costumes". Pathetic.
? Norma McReedus (@NormaMcReedus) October 27, 2014The "Fat Girl Costumes" label was up on the site for at least two hours before it was removed. Now the link takes you to a section with a more appropriate label: "Women's Plus Size Halloween Costumes."
A spokesperson for Walmart tells E! News in a statement: "This never should have been on our site. It is unacceptable, and we apologize. We are working to remove it as soon as possible and ensure this never happens again."
Translation: someone is so fired.
Also, Walmart's Twitter replies are just a long list of apologies to individual users who have been complaining about the offensive label.
We feel like we say this every week about a different company but: how on earth does something like that make it past so many people and get to the public eye? Reevaluate your QA process, Walmart.