If you haven't heard or seen it by now, the two popped up during a break early in the game. Letterman, an Indianapolis native, wore a Colts jersey while snuggling on a couch with Winfrey, who was in a Chicago Bears jersey. "You want the Bears, and I want the Colts, but we both win because we're in love," Letterman, with a mouthful of food, says. Winfrey then says, "Honey, don't talk with your mouth full."
So, how did it all come together?
I'm told Letterman and his writers came up with the idea after CBS offered the late-night talk-show host some airtime during the game.
"Oprah said yes right away, without any hesitation," a source tells me.
Winfrey flew to New York, where they shot the spot at Letterman's home base, the Ed Sullivan Theater, Jan. 24.
How long did it take? I'm told a mere 30 minutes.
And while celebs rake in mucho bucks for appearing in Super Bowl commercials, it's no surprise to have learned Ms. Winfrey did not get paid for the Letterman lovefest.