Bono Apologizes for Automatic iTunes Download of U2's Album: "Oops, I'm Sorry About That"

Musician says idea for iTunes release came from "deep fear that these songs that we poured our life into over the last few years mightn't be heard'

By Rebecca Macatee Oct 15, 2014 3:29 PMTags
BonoDave J Hogan/Getty Images

If you were one of the people who complained when U2's Songs of Innocence album was automatically downloaded to iTunes on all your Apple devices Sept. 9, listen up: Bono is sorry!

During a Facebook chat Tuesday, user Harriet Madeline Jobson wrote to the band, asking, "Can you please never release an album on iTunes that automatically downloads to peoples playlists ever again? It's really rude."

Bono, speaking on behalf of the Grammy-winning group, replied. "Oops," he said, "I'm sorry about that. We had this beautiful idea—we got carried away with ourselves. Artists are prone to that kind of thing."

The philanthropic frontman chalked it up to a "drop of megalomania, touch of generosity, dash of self-promotion and deep fear that these songs that we poured our life into over the last few years mightn't be heard."

"There's a lot of noise out there," he said, admitting, "I guess we got a little noisy ourselves to get through it. "

No good deed goes unpunished, huh? There were many iTunes users—including Tyler the Creator, who compared the automatic download to "WAKING UP WITH A PIMPLE OR LIKE A HERPE"—who complained to Apple when U2's 13th studio album made its way onto their devices without their explicit permission.

The corporation listened (and responded) to the negative user feedback, releasing a tool to remove Songs of Innocence from your iTunes Music Library and purchases. (If you'd still like to do this, follow the instructions on this support page:  https://support.apple.com/kb/HT6439)

U2 only officially released Songs of Innocence on Tuesday, two months after its early release to iTunes user (at no cost). If you'd like to purchase the album now, though, you can do so for $9.99 on iTunes.