GE LightingAwesome show, great job, indeed!
Hereby defining "brand shakeup" forever and always, General Electric tapped Adult Swim stars Tim Heideker and Eric Wareheim to produce an advertisement for them that would be a real departure from...well, from the way the 122-year-old company has otherwise marketed its products in the past.
So, what is the best way to show off GE Link lighting solutions in a memorable way? Jeff Goldblum playing a flashier, albeit believable, version of himself, a celebrity who knows what it takes to "live a life of fame on the big screen, the small screen—even the silk screen."
Flash to the smoking jacket he's wearing with a picture of himself on the back, and it just gets sillier from there!
Or should we say...more awesome?
"Really great lighting" is of course the secret to Goldblum and his fellow super-stars' success and the scene-stealing actor makes a pretty convincing case for having your "lighting servant" hook your house up with GE's control-it-from-your-smart-phone system.
"For an embarrassingly small amount of money, you can kiss your horribly lit, non-successful life goodbye," he promises. GE Link is even great for "setting the romantic mood in your music room, which is also your hot tub room," as evidenced by a shirtless Goldblum tickling the ivories while halfway submerged in a Jacuzzi.
And with that, obviously words can't really do the commercial justice—so watch for yourself.